CAMELO SaaS
Making fleet technology easier to navigate
CAMELO SaaS is a mass-transportation technology project in Saudi Arabia, offering fleet software to transport operators. I developed the English and Arabic website content that explains its solutions to the people who run fleets.
Read the case study
The project at a glance
- Market
- Saudi Arabia
- Project type
- Mass transportation website · Presented concept
- Languages
- English · Arabic
- Status
- Presented version, not launched after my engagement
- My role
- Content strategy, English and Arabic website copy, solution-page structure and UX writing for the version developed during my engagement.
- Scope
- Website content strategy · Bilingual UX writing · Solution-page structure
- Deliverables
- Company overview, solutions directory and detailed solution pages in both languages.
Fleet software for transport operators
CAMELO SaaS brings fleet intelligence, predictive maintenance, driver management and related tools together for transport operators in Saudi Arabia. The website I worked on was meant to introduce the company and help an operations team find the solution that matches its problem.
Several operating problems under one platform
Fleet intelligence, maintenance and driver management answer different questions for different people in an operations team. Presented as one long list of features, they blur together. Each needed its own entry point, a plain explanation and a route into the detail.
A repeatable pattern for every solution
I organised the content in three levels: an overview that introduces the platform, a solutions directory that separates the use cases, and detail pages that move from a specific operating problem to the capabilities that address it and why they matter. The same structure runs through the English and Arabic pages. Visual design was shared with the team.
A solution map in two languages
The version I worked on was presented in full but not launched after I left; the current CAMELO SaaS website is a different implementation. Everything shown here comes from my project presentation.
Company overview
An opening that states the platform promise and introduces the wider offer.
Solutions directory
Each solution named for the operating problem it solves, with a short explanation and a route to the detail.
Solution pages
Pages such as fleet intelligence and driver management that name each capability and explain what it does.
The Arabic edition
The same three levels composed for Arabic readers, in the working vocabulary of fleet operations.
From the platform promise to the operator’s task
Screens from my original project presentation.
The solutions directory gives each operating problem its own entry point.
The driver-management page lists coaching, scorecards and certification tracking separately, in both languages, so a manager can tell the tasks apart.
A detail page moves from one specific problem, seeing the fleet in real time, to the capabilities that address it.