AMK LLC
Explaining an earlier AI services offer in two languages
AMK LLC was a Saudi technology company offering software products, AI consultancy and technical talent. I wrote the English and Arabic website content that kept those offers apart. The company later became AI Minds.
Read the case study
The project at a glance
- Market
- Saudi Arabia
- Project type
- Historical company website
- Languages
- English · Arabic
- Status
- Historical project; the company later became AI Minds
- My role
- Bilingual website content, message hierarchy, product and service explanations, and UX writing. Visual design was shared with the team.
- Scope
- Website content strategy · Bilingual UX writing · Service and product messaging
- Deliverables
- Homepage, product, consulting and talent-page content in English and Arabic.
An earlier, broader technology company
Before it became AI Minds, AMK presented itself through digital products such as project-management software, AI consultancy, and the supply of technical specialists and teams. This project records that earlier offer; the AI Minds website was a separate engagement with its own overview.
Make the offer legible
A visitor could arrive wanting software, advice or people. Those are three different purchases, and a homepage that blends them leaves the visitor to sort them out. The structure had to keep them apart, in both languages.
From overview to detail
I worked on the content hierarchy and bilingual copy across the homepage and the product, consulting and talent pages. The homepage introduces the company; each destination then gives one offer the space to explain itself: what it is, who it is for and how it is delivered. Visual design was shared with the team.
A record of the earlier offer
The pages I wrote gave the company homepage and its product, consulting and talent offers their own destinations in both languages. AMK later became AI Minds, and the AMK site is no longer online.
Homepage
The company proposition, with a route into each offer.
Product page
Project-management software explained as a specific product rather than a general capability.
Consulting page
AI consultancy presented as a service engagement, separate from the software.
Talent page
Staffing, dedicated teams and executive recruitment, with the working arrangements explained first.
Software, advice and people, kept apart
Screens from my original project presentation.
The product page turns a broad capability into one specific offer: project-management software.
Consulting has its own page in both languages, so a service engagement is never mistaken for a software product.
The talent page explains how specialists are provided before listing the arrangements available.