Make the offer legible
A visitor could arrive wanting software, advice or people. Those are three different purchases, and a homepage that blends them leaves the visitor to sort them out. The site needed a front door for the company and focused pages for anyone evaluating a particular offer, in English and Arabic.
I worked on the content hierarchy and the bilingual copy across the homepage and the product, consulting and talent pages. Visual design was shared with the team.
The company, the product and the advice, kept apart
The homepage introduces AMK as a technology company. A product page then explains project management as a specific offer, while consulting has a distinct explanation of its own. The split stops a visitor from mistaking a service engagement for a software product.
A focused product page turns a broad capability into a specific offer.
A complete Arabic route
The Arabic homepage, product and consulting pages each have their own copy and reading direction, so an Arabic reader can follow any offer from start to finish without falling back on the English.
The Arabic version shows the same company route in RTL.
Technical talent is a separate buying decision
The talent page explains working arrangements, then names staffing, project development, dedicated teams and executive recruitment. That is a different commercial conversation from choosing software or defining an AI consulting engagement: the buyer needs to understand how the work is delivered and where the team fits.
The talent page explains working arrangements first, then separates staffing, project development, dedicated teams and executive recruitment.
The page explains how specialists are provided before it lists the arrangements, which is the order a hiring manager thinks in: first how this would work with my team, then which model fits.
Project management can mean a tool or a service
The project-management page describes planning, workflow automation, risk and performance. A reader may understand project management as software their team will use, or as work delivered by specialists. The opening lines should say which it is, and who runs it, before the capabilities expand.
Arabic project-management products explain the job through tasks, deadlines, files and shared boards, and people searching for برنامج إدارة المشاريع are often looking for training as well. Someone looking for a tool and someone looking for a managed service arrive with different questions.
Both languages need the same working promise
The talent pages show how a mirrored layout can hide a difference in meaning. The English work-model row describes on-site, hybrid and remote arrangements, while the Arabic row names its options differently.
The Arabic talent page treats technical staffing as an offer in its own right, with its own explanation.
The fix is editorial, not visual: agree the definition of each arrangement with the company, then write it naturally in each language.
An earlier chapter of the company
AMK later became AI Minds. Set side by side, the two websites show a shift in emphasis: AMK gave talent and consultancy their own destinations, while the later AI Minds site puts ERP and sector explanations forward. The AI Minds work has its own overview and case studies.
A record of the earlier offer
These screens document AMK’s bilingual website: a company homepage with separate product, consulting and talent pages, each written to answer its own buyer’s question.