AI Minds
A clear website for a company with many offers
AI Minds is a Saudi-facing technology company offering its own ERP system alongside AI and digital-transformation services. I worked on how the website introduces the company, separates its services and explains the product, in English and Arabic.
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The project at a glance
- Market
- Saudi Arabia
- Project type
- Company website
- Languages
- English · Arabic
- Website
- ai-minds.com
- My role
- Market research, content strategy, information architecture and English/Arabic UX writing. Visual design and development were shared with the wider team.
- Scope
- Research · Information architecture · Bilingual website content · UX writing · Search-aware copy
- Deliverables
- Homepage, About, services and ERP page content in both languages, and the routes that connect them.
A company, its services and an ERP product
AI Minds works with Saudi businesses on enterprise resource planning (ERP), artificial intelligence and digital transformation. Its website speaks to several buyers at once: a finance team comparing ERP systems, an operations lead looking at automation, an executive weighing a wider transformation programme.
One company, several buying questions
Someone looking for help with a business problem needs a different route from someone checking out the company or evaluating a software product. Put all of it into one homepage pitch and every visitor has to work out which part applies to them.
Giving each question its own destination
I started with market research and the questions each kind of buyer was likely to ask, then shaped the pages around them: the homepage orients, About carries the company story, Services separates six families of work, and the ERP pages explain the product module by module. I wrote the English and Arabic copy so both follow the same logic while reading naturally in each language. Visual design and development were shared with the wider team.
A bilingual site in three layers
The pages I delivered cover the company, its services and its product, in both languages.
Homepage and About
An opening that introduces the company before asking anyone to choose a service, and an About page that gives the company story its own room.
Services
Six service families, each named for the business problem it addresses, with a consultation route after the explanation.
ERP pages
A product opening with trial and pricing routes, module pages for finance, HR and other functions, and an industry selector.
The Arabic edition
Pages written for Arabic readers, explaining ERP in plain terms rather than mirroring the English sentence by sentence.
From the company story to product detail
Screens from my original project presentation, moving from the company story down to product detail.
The homepage introduces AI Minds as a company before it asks the visitor to choose between services.
The ERP pages switch from company language to product language: a named system, then modules explained through everyday work.
The Arabic homepage and services page keep the same structure, with fuller explanation where an Arabic reader needs it.