Masarat Al-Nodhom
Giving varied transport services a useful route through the site
Masarat Al-Nodhom is a Saudi passenger-transport company running airport transfers, Umrah trips, university transport, tourism and contract services. I worked on how its bilingual website organises those services and leads each visitor to the right enquiry.
Read the case studies
The project at a glance
- Market
- Saudi Arabia
- Project type
- Transport company website
- Languages
- English · Arabic
- Website
- masarat-transport.com
- My role
- Bilingual information architecture, website content, service messaging and search-aware UX writing. Design and development were shared with the team.
- Scope
- Information architecture · Bilingual website content · UX writing · Search-aware service copy
- Deliverables
- Homepage, company and service-page content in English and Arabic, with the enquiry and client-registration paths.
One operator, many kinds of trip
Masarat Al-Nodhom moves passengers around Saudi Arabia: travellers to and from airports, Umrah pilgrims, university students, tour groups and organisations that need contract transport. Each of those customers arrives at the website with a different request.
Many services, one clear map
A traveller booking an airport transfer and a university arranging a term of student transport want different information and a different kind of conversation. The site had to make each path visible without losing the sense of one company behind them.
Separate pages for separate decisions
I shaped the hierarchy around a homepage that introduces the operator, an About page for the company story, a service directory where each need is named plainly, and enquiry routes that come after the visitor has found their service. Organisations get their own client-registration path. The English and Arabic pages present the same map in each language’s reading pattern. Design and development were shared with the team.
A service map that still holds
The homepage, About page and service pages I worked on made the range easy to navigate, and the live site keeps much of this structure today.
Homepage
An introduction to the operator that leads straight into specific transport needs.
Service directory
Airport, Umrah, university, tourism and contract transport named as distinct choices.
Company page
The company story in its own place, away from the service decision.
Client registration
A separate path for organisations, grouping company details, a contact person and entity type.
Helping each request find its route
Screens from my original project presentation.
The service map in both languages: each kind of trip is a separate, recognisable choice.
Client registration asks organisations for company details and a named contact, a different conversation from a one-off trip enquiry.
The About page gives the company story its own space, so it never competes with the service choice.